Strategic Services

 MOBILE SEO

Mobile Search Engine Optimisation is the process of designing a website to make it suitable for viewing on mobile devices of different screen sizes having low bandwidth. It is imperative to carry on with the main website, but with growing dependency of mobiles, and growing pace of business and time constraints, mobile website is saviour. 

This is done through mobile strategy, development and design that considers user trends, readability, functionality, aesthetics, loading time and an intuitive navigation. Speed is a critical element, as 40% of users abandon a website that takes more than 3 seconds to load. That’s the reason it is also important to optimise mobile speed as part of the optimisation process.

To help you understand the growing need for mobile optimisation, consider the fact that mobile users have risen from 400 million users in 2007 to an estimated 2 billion by the end of 2016. In a shift of mobile-first technology, this practice has become increasingly relevant for both B2B and B2C digital experiences alike. As per the official Google statement, more than 50% of search queries globally now come from mobile devices. In 2017, websites will need to change their mindsets from being just mobile compatible to being mobile optimised.

Inshort, number of mobile searches have been exploding

In fact 58% of searches are made from only mobile devices.